★ hash·tag /noun
→ (on social media sites such as Twitter) a word or phrase preceded by a hash or pound sign (#) and used to identify messages on a specific topic.
We're all on the same page knowing hashtags are an important part of Twitter posts, right? Let's take a look at our Top 5 Twitter Hashtag Guide:
1. The Rule of 3
DO NOT under any circumstance use more than three hashtags per post. Studies on this topic have shown a dramatic engagement drop-off when there are more than 3 hashtags used in a Tweet. Pretty much you'll look like a spammer and nobody likes spam.
2. Short, Sweet & Specific
Keep each hashtag 1-5 words tops, otherwise just spell it out, "#sorrynotsorryilovemyhashtagslongandnotlean" Don't use hashtags for generic words, for example: "I love #running through the #park on #falldays #lifeisgood #turntup".
As a brand, instead of using of #doughnuts, #doughnutshop, or the beloved doughnut emoji, use a targeted campaign slogan like #DonutsForDinner (not that I endorse that idea...).
3. Remember The Point
I tell my clients that, basically, a hashtag is like categorizing your message so it's seen by the right people at the right time. With that being said, don't get your account suspended on Twitter by being THAT person who spams trending hashtags with their own, un-related pitch.
Using hashtags on trends that aren't related to your business is not best practice and Twitter is, thankfully, cracking down. Oh, and do be sure to catch up on current events before jumping onto a trending hashtag. See #5 and this atrocity, the trending hashtag was obviously not related to dresses...
When you capitalize each word it will make the message easier to read and will help you avoid the kinds of situations that go can viral, in a bad way:
#susanalbumparty vs. #SusanAlbumParty
#nowthatchersdead vs. #NowThatchersDead
5. Leave It To Professionals
Out of all of our tips, please do not commit social media suicide by letting employees and family members use your business Twitter account unless they're trained and know that making a joke online is something that should really be left to professionals (like us). Better yet, when in doubt, just skip the jokes.