I'm sure you've heard a lot about the importance of engagement, reach, and impressions when is comes to social media ROI, but what does this stuff REALLY mean and how does it impact your business? Ok let's cut through the jargon and break this down!
★ Reach: the number of people who see your content.
★ Impressions: the number of times your content shows up in someones feed
★ Engagement: the number of interactions people have with your content
(examples → likes, comments, shares, retweets, etc.)
As we know, the main purpose of social media marketing is to raise brand awareness by reaching as many people as possible and growing your audience.
The hope is that your social media content will get people excited about your product or service so they will want to learn more, buy your offering, or visit your website, right? And of course it would be great if the person then told all their friends to check you out, yeah?
So how do you implement a social media strategy? Shoot me an email and I'd be happy to chat about your brand and social media goals and steer you in the right direction toward traction and profits in your online marketing.