Back in the day creating a Facebook or Twitter account was (of course) free and hiring a part-time intern to manage the accounts didn’t cost much. It was simple back then...but things have changed.
Nowadays more and more organizations are hiring entire teams to create content for Twitter, Facebook, Tumblr, Pinterest, and whatever hot new social media tool launched last month. According to eMarketer, content creation, video marketing, and social media content creation has become a $118.4 billion dollar industry in 2015.
But why Rachel? Why is this a billion dollar industry?
Because simply creating sharing articles and engaging with your online community is no longer enough. In order to stand out from other organizations, the quality of content must be high and a strategy is necessary to get the results you want.
For example, it’s expected that you’ll have beautiful branded images for your social media posts; especially with easy photo-editing tools out there. If brands wish to rise above the mass of content that’s being created, they’re going to have to improve the quality of content they create and understand that in order to play, they must pay.
Ok, but really, why does it cost so much?
From the outside, it looks like all someone has to do is get on Facebook and Twitter a few times a day and write up a silly post, share a picture, or answer a question.
Anyone could do that for $8 an hour, right? Sadly this isn’t the case. A social media manager plays many roles and include, but of course aren’t limited to, the following:
- Customer service
- Market research
- Account monitoring
- Marketing strategy
- Creative writing and editing
To build your brand, credibility, and presence online, companies will need to hire someone to create content, moderate, measure, analyze, and continuously revise the strategy to keep current with new trends.
When you hire someone for social media, you aren’t just hiring a consultant to come in and whip out some snazzy social media posts.
You are hiring a partner that will take care of, and represent your business in the same loving manner you would. Give us a call today and let us know how we can help your business grow.